Joining the Fellowship

We’ve decided to join forces with Oura, the makers of the Oura Ring.

We’re going to make Oura into a kickass interaction product, which is something they cover better in their blog post so I won’t repeat it here. What I want to reflect on is the decision itself, and what it means to choose a place where something you’ve built can continue with care.

Over time, the question stopped being what Doublepoint could become on its own. It became about where this work would have the best chance to matter. Doublepoint was never just technology or a set of ideas. It was people with a deep curiosity for the future. Years of effort, disagreement, responsibility, and trust. Any decision had to respect that reality.

This wasn’t something one person decided. Founders, colleagues, investors, advisors, partners, and peers all shaped the outcome. We were surrounded by people who thought far into the future and were willing to sit with difficult trade-offs, sometimes giving up better-paying offers elsewhere to work on something they found meaningful. That kind of trust stays with you, and it changes how you approach responsibility.

For me personally, this wasn’t about taking money off the table. I’m choosing to stay fully invested. If this journey ends up working out, I want to use everything I have to support things I believe in, the same way I’ve written about before.

I’m looking forward to this next stage as a chance to grow in a product environment that has already earned people’s trust at scale in a way that I find extremely impressive. To learn from people who have built carefully at scale, and to contribute judgment, craft, and taste to how people interact with technology. The kind of work that matters tends to benefit from patience in the right places.

I care about building technology that supports people without pulling them away from themselves, their relationships, or their sense of time. If we’re successful, I hope this work helps shape a world that feels a little calmer and more humane for the people who come after us, where technology plays a vital but quiet role.

There’s also something important to me in seeing a Finnish company grow into something global while staying grounded. I’m genuinely excited by a culture that values persistence and long-term thinking, and seeing that scale without being diluted. I’d like to help create more paths like this over time, especially for companies taking on problems that are worth solving.

This feels like an important step. We chose where to keep building. We’ll have more people around the table, and a clearer sense of what the work is for.